Slowly
air-dried
Human-grade
ingredients
Easy & fast
delivered at home
80% meat
20% superfoods
The problem
The average meal is
no power,
but
feed
What does this mean?
Extreme editing
Chunks are heated four times (sometimes up to 200°C). Try that with your healthy sandwich.
Production speed comes before quality.
Vitamins and minerals are burned out.
-
Extreme pressure crushes fibers.
Profit over health
What's cheapest for the manufacturer is rarely best for your dog.
95% of feeds do not use real meat
Full of fillers
-
Fragrance, colour and flavourings are standard
Opaque & confusing
Dozens of confusing tricks disguise what's really in the bag.
Optimization for 1st ingredient
Ingredient splitting
Unrecognizable ingredients
Semi-open & closed declarations
Full of claims and half-truths
Our alternative
What truly healthy food looks like
5 delicious recipes, balanced according to Mother Nature
Back to Beef
Formulated with Mother Nature in mind. Everything your dog needs, nothing he doesn't.
Ingredients
Beef
Beef heart
Beef liver
Sweet potato
Root
Broccoli
Rosehip
Blueberries
Apple
Salmon oil
Brewer's yeast
Seaweed meal
Compound
80% beef, heart & liver
20% superfoods
Clean Chicken
Formulated with Mother Nature in mind. Everything your dog needs, nothing he doesn't.
Ingredients
Chicken meat
Chicken neck
Chicken heart
Chicken stomach
Chicken liver
Root
Peas
Apple
Pumpkin
Salmon oil
Rosehip
Algae lime
Blueberries
Brewer's yeast
Compound
80% chicken meat, neck, heart, stomach & liver
20% superfoods, vitamins & minerals
Superior Salmon
Formulated with Mother Nature in mind. Everything your dog needs, nothing he doesn't.
Ingredients
Salmon
Root
Apple
Peas
Zucchini
Salmon oil
Rosehip
Algae lime
Blueberries
Brewer's yeast
Seaweed meal
Compound
80% salmon
20% superfoods, vitamins & minerals
Honest Horse
Formulated with Mother Nature in mind. Everything your dog needs, nothing he doesn't.
Ingredients
Horse meat
Horse heart
Horse liver
Root
Peas
Apple
Sunflower oil
Broccoli
Rosehip
Algae lime
Blueberries
Brewer's yeast
Seaweed meal
Compound
80% horse meat, heart & liver
20% superfoods, vitamins & minerals
Lovely Lamb
Formulated with Mother Nature in mind. Everything your dog needs, nothing he doesn't.
Ingredients
Lamb (carcass)
Sweet potato
Root
Apple
Peas
Salmon oil
Rosehip
Algae lime
Blueberries
Brewer's yeast
Seaweed meal
Compound
80% lamb (carcass)
20% superfoods, vitamins & minerals
Grain-free
Created by nutritionists
No trouble
100% fresh ingredients
30-day money-back guarantee
Human-grade
Suitable for all dogs
Gently air dried
The benefits
Your dog will thank you
We don't believe in big promises, but what is right inside is visible from the outside.
Skin & coat
Omega-3 & 6 fats can reduce skin problems and make the coat shine again.
Digestion
Fresh meat, organs & superfoods packed with functional benefits contribute to their energy and a healthy bowel movement.
Immune system
Natural vitamins and minerals are essential for a strong immune system.
Compare
Understand what you're paying for
Dog food prices are confusing. And determining quality is more complicated than ever... We believe owners have the right to make the right choice.
chunks
Fresh unprocessed ingredients
Human-grade
The same quality that you eat!
Ingredients standard
Feed grade
Not suitable for humans, mainly residual products (offal waste, meat meal, blood)
80%
Meat content
0-34%
0% fillers
0% synthetic ingredients
Served in 10 seconds
According to Mother Nature
(exceeds FEDIAF guidelines)
Composition standard
FEDIAF guidelines
€2.73 - €3.45
Price per day
Dog of 18kg
€0.40 - €3
4,500
Absorbable energy (ME)
In kcal/kg
3,700-4,200
4,500
Price per kcal
Dog of 18kg
3,200 - 3,500
From a can
Fresh unprocessed ingredients
Human-grade
The same quality that you eat!
Ingredients standard
Feed grade
Not suitable for humans, mainly residual products (offal waste, meat meal, blood)
80%
Meat content
0-75%
0% fillers
0% synthetic ingredients
Served in 10 seconds
According to Mother Nature
(exceeds FEDIAF guidelines)
Composition standard
FEDIAF guidelines
€2.73 - €3.45
Price per day
Dog of 18kg
€2.08 - €6.30
4,500
Absorbable energy (ME)
In kcal/kg
900-1300
Frozen
Fresh unprocessed ingredients
Human-grade
The same quality that you eat!
Ingredients standard
Sometimes human-grade, usually feed-grade
80%
Meat content
15-90%
0% fillers
Sometimes
0% synthetic ingredients
Served in 10 seconds
According to Mother Nature
(exceeds FEDIAF guidelines)
Composition standard
FEDIAF guidelines
€2.73 - €3.45
Price per day
Dog of 18kg
€0.53 - €8
4,500
Absorbable energy (ME)
In kcal/kg
1,200-2,500
Our dear customers
We have already served 1,067 meals!
You don't have to take our word for it
Hear it from owners who give Blue Zone every day.
If only you were here 15 years ago!
Excellent communication! And it's also nice that you're not obligated to sign up for a subscription.
The food (I chose Lovely lamb) is truly fantastic! My dog even sticks his nose in the bag whenever he gets the chance. That's never happened before with other dry food.
My English Staffordshire Terrier is almost 15 years old now. He normally eats raw meat. But on vacation, it's always a hassle to bring fresh meat or find an alternative. Lots of kibble, steamed, or freeze-dried didn't go down well. So I gave this healthy food a try, and I don't regret it for a second! My dog is feeling great, and finally, he's eating something other than raw meat, and his stools are also good. The Lovely Lamb will definitely be coming along for the holidays (and hopefully there will be a few more with our senior dog)! I've already ordered 5 kilos for the summer holidays.
Tom Elsakkers
Dog trainer
Holiday replacement for frozen…
Bought as a replacement for frozen fresh meat for holidays. My very picky eater devours the chunks with gusto. He's only a small Parson Jack Russel, so the chunks are so big they almost look like cookies. I'm happy, and so is Ollie ;-)
Suzanne Lammersen
Jack Russel owner
No more bad yeast
I've had a rehomed dog since October who had yeast everywhere. Between his toes, his ears, his armpits, and he smelled terrible.
I messed around a bit, but finally switched to BZ's Lovely Lamb a few weeks ago, and my dog is almost completely off the yeast. Not 100%, but definitely 90%. I'm satisfied.
CH
Chanel
Dog owner
How it works
How does it work?
Get started in 3 simple steps.
Step 1
Order your way
Create your own customized plan for monthly deliveries, or order whenever it suits you.
Delivered quickly to your home
Delivered free every month, just before it runs out.
Step 2
Step 3
Try risk-free
Fall in love or get your money back with our 30-day guarantee.
Frequently Asked Questions
Can't find the answer? Send us an email at
Our customer service team is ready to answer any questions you may have (or if you just want to talk about your cute dog 🤗).
Some dogs need some time to adjust to their new, healthy diet. Start your journey to a healthier life right by following this advice:
Day 1
20% Blue Zone
80% previous food
Day 2
40% Blue Zone
60% previous food
Day 3
60% Blue Zone
40% previous feed
Day 4
80% Blue Zone
20% previous feed
Day 5 and beyond
100% Blue Zone
0% previous feed
We recommend this quantity and delivery frequency so that your cupboard doesn't overflow and you don't have to accept a package every week – pure convenience for you and your dog.
Finding your advice is very easy, and it works like this:
1. Start compiling your diet
2. Enter whether your dog is younger or older than 8 months (puppies need more)
3. Enter your dog's target weight
4. The best combination of quantity and delivery frequency is automatically recommended
5. Add the food to your shopping cart and checkout
Absolutely! The easiest way is to prepare the food for each dog and add it separately. This way, you get exactly the right amount for each dog.
We recommend this quantity and delivery frequency so that your cupboard doesn't overflow and you don't have to accept a package every week – pure convenience for you and your dog.
Membership is a subscription. Approximately every month for an average-sized dog (longer for very small dogs), the amount for your next delivery will be automatically debited via a direct debit authorization with your first order. The exact day depends on your chosen delivery frequency.
Finding your advice is very easy, and it works like this:
We create Blue Zone Forever Food for owners who want to not only take the first step toward a longer dog's life, but also give their dog the very best for life. That's why we only offer memberships. This way, we can keep our food affordable for everyone.
To give you the option to try it risk-free, we offer a 30-day money-back guarantee. Not thrilled in the first few days? Let us know at woef@bluezonepets.eu and you'll get your money back immediately! Even if the product has already been opened.
Yes! To give all pet owners the option to try Blue Zone risk-free, we offer a 30-day money-back guarantee. Not thrilled in the first few days? Let us know at woef@bluezonepets.eu and you'll get your money back immediately! Even if the product has already been opened.
How? With what? Where? Good questions!
Blue Zone nutrition starts with raw, fresh, unprocessed ingredients, carefully blended.
After this, it is carefully air-dried at low temperatures to minimise damage to the ingredients and retain as many nutrients as possible (up to 3x more than a kibble!).
We do this at our factory in Poland, where we operate in facilities suitable for human consumption, guaranteeing the highest quality ingredients and production at a fair price.
For your first order, the amount will be debited immediately after your online payment via iDeal, Bancontact, PayPal or Credit Card.
This is the start of your membership and your dog's journey to a long life full of tail wagging.
On our product pages, you first select a delivery frequency and the amount of food that suits your dog.
We will debit the next amount a few days before your next delivery, so that you receive your food on time (don't worry, we also take into account our 1-2 business day shipping time).
See? A healthier life for your dog doesn't have to be difficult ;)
No problem! After ordering, you'll receive a free account where you can manage everything, including your next delivery.
Is your food going through your system faster (or slower) than expected? You can easily change your next delivery date in your account.
You can also always send us an email at
Then we will arrange it for you!
Is your dog a bit picky about his new bowl of healthy food? That's perfectly normal when changing his diet.
As owners, we are responsible for our dogs' health. This starts with a nutritious diet.
Is your dog not immediately enthusiastic? Then first review our 3 meal tips:
1. The 1200 second rule
Give the food and let it sit for 20 minutes. If your dog doesn't start eating, remove it and try again an hour later. Repeat until you see your dog eats it. Some dogs prefer to eat at their own pace, especially when they're being given something new.
2. Patience is a clean bowl
Introduce your dog to the new food slowly. It can take a while for your dog to get used to their new diet, so don't worry if they don't gobble it all down enthusiastically right away! Be patient.
3. Don't worry, be comfy
Make sure your dog feels comfortable in their environment during mealtime. Is it noisy? Is your dog on a slippery floor? Is your dog eating in a place that's too cold or too warm? These could all be reasons your dog might not eat. Therefore, make sure not only their food is delicious, but also their environment.
And if this doesn't work and you don't eat a recipe, luckily we have 4 other delicious recipes for your dog to try!
Yes, Blue Zone is a great choice for dogs with allergies! Our food contains no grains, gluten, soy, artificial additives, or other common allergens .
We also offer 5 recipes, making it easy to choose a protein source that suits your dog's sensitivities. Does your dog have a chicken allergy? Then choose one of the 4 other recipes.
Want to be sure which variant is best? Check the ingredients list and consult your veterinarian.
Yes, Blue Zone is suitable for all breeds and ages ! Our food is formulated to support dogs of all sizes and ages with high-quality, natural ingredients. The right amount of food depends on your dog's age and weight:
Puppies (up to 8 months): approximately 3-4% of their body weight per day
-
Dogs over 8 months: approximately 1% of their body weight per day.
For smaller dogs or puppies, you can rehydrate the kibble by soaking it in water to make it softer and easier to eat.
Yes, Blue Zone is suitable for both small and large dogs . The kibble is a standard size, but can be easily broken up or soaked in water for smaller dogs that require softer or smaller pieces.
Blue Zone is suitable for all dogs , ages 8 months and up. So, enjoy!
Not satisfied with the food? Don't worry.
We're only happy when you and your dog are happy. That's why we offer a 30-day money-back guarantee . If you discover during this time that our Forever Food isn't for you, you'll get your money back, for any reason.
You can return your bag(s) and send us an email. Now that's risk-free enjoyment!
